Sun protection clothing for EVERY day

EVERYday Long Sleeve

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EVERYwhere Pant

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COMING SOON

Sun Safety

Ultraviolet Protection Factor (UPF) is a standard measure that indicates the amount of UV radiation that can penetrate fabric and reach your skin. A UPF 50+ rated fabric only allows 2% or 1/50th of the sun’s UV rays to penetrate the fabric. UPF clothing provides consistent and reliable protection over time.

Sustainability

Our commitment to sustainability is reflected in every aspect of our business. From fabric supply, production, labelling and packaging, to the design of timeless pieces that will be worn and loved long term. Our clothes are designed to protect your health, your families' health, and the health of future generations.

Female Owned Canadian Business

We are proudly Canadian and dedicated to creating a Canadian brand.  Our design and production teams are female powered and we are so excited to be working as part of such an incredible team of people.

Our Story

MorrisonRowe was founded by longtime friends Tegan and Cara.  After Cara was diagnosed with her first basal cell carcinoma (BCC) she struggled to find sun protection clothing for everyday wear. We could not ignore the need for casual, every day sun protection clothing to help protect ourselves.  So, despite zero experience in the fashion industry, we decided to build our own sun protection clothing brand.  

Our mission is to make sun protection clothing part of your everyday wardrobe so you can grab something from your closet and know that no matter where the day takes you, sun protection is there. We have combined timeless style and every day comfort with UPF 50+ protection so you don’t have to choose between looking great, feeling good, and protecting your skin.

Make sun safety a way of life, protect yourself EVERY day with MorrisonRowe.